What does ETAM stand for?

What does ETAM mean? We have 2 definitions. Read most used ETAM meanings below.

ETAM — Everything To Attract Men. It was suggested to me a while ago that this is the origin of the ladies fashionwear chain name. It isn't, but it's an amusing acronym all the same. I am grateful to Alain Xhignesse for explaining that ETAM in fact derived from
ETAM — Everything To Attract Men. Not, as commonly believed, the actual origin of the famous womenswear chain, which is explained in the main ETAM entry above.

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